People became unimportant because the Networked World took over. This began with Television – which allowed the Television Networks to control the mind of the viewing public – and turn them into consumers. This was quickly followed up by the Computer – which established even more powerful networks – the Internet and the Wireless networks.
People were shoved to the background and remained there. But it was even worse than that – people, as thinking beings, had been eliminated – and had not the slightest idea what was going on.
But that could be changed. The Television was one-way – from the TV screen to the viewer. But the Computer was two-way – the User was allowed to (and indeed, had to) furnish his own input to make things work.
This made those in control of everything nervous. And they made sure that inputs from the Users were carefully controlled. They were not allowed to have much real power – only illusions of power in places like Facebook and Twitter.
I must emphasize here that this process was entirely unconscious – a product of our collective unconscious. Which was also denied completely. As was the Government of the People (as Lincoln had put it) – which had also been taken over by these new forces – which we do not comprehend in the least. Which I call the Networked World – for lack of a better term. Another label is Globalization.
Whatever you call it – IT is in control – and not the people in it. And this is where we have to start from – from where we are.
My proposal is simple – put people back in control – but that in itself is not unusual – plenty of people have been saying this for some time – to absolutely no effect. My idea is different because it describes a way of doing this – using the same Computer Networks that have taken over.
Unfortunately, it has a huge problem – the people themselves will have to demand this – and demand their government enforce it. In an era where deregulation is rampant – and where the Government as a social force is being ruthlessly eliminated. And, as I said before – where people themselves have been eliminated.
Nevertheless, my idea is simple – force Web sites to be honest and to accept user feedback – including their complaints and suggestions. And make sure they are acted on.
This will shock the Powers That Be – who want to remain firmly in control. And they will think of all kinds of reasons why this will not work. The main one being that they will oppose it with all their strength.
But this will hardly matter when the present system breaks down completely – as it probably will. Incorporating the feedback mechanism I propose might soften the coming steep decline.