By “they” I mean nearly everyone – including many in the Computer Industry itself. I worked there for 20 years, from 1980 to 2000 – and I saw for myself – how company after company didn’t have a clue about what they were trying to do. They came and went like mushrooms grown on manure.
This was partly because technology changes so fast – their market niche was gone before they could get comfortable with it. But this is hardly an excuse in the Computer World – new opportunities show up all the time – and any company worth its salt can easily capitalize on one of them. If they know what they are doing – which they usually don’t.
Consider the Tribly
Invoxia describes the Triby as a digital assistant, internet radio, connected speaker, hands-free speakerphone, and connected message board all rolled into one.
That’s effectively what Amazon’s Echo, Dot and Tap are. But whereas they look like black Pringle’s cans and hockey pucks respectively, Triby looks like a retro 60’s transistor radio.
It’s about the size of a sandwich, comes in multiple cheery colors and has magnets on the back so it can stick to a refrigerator.
This outfit knows what it is doing!