G.E., the 124-Year-Old Software Start-Up

NY Times

G.E.’s campaign to build an industrial operating system and create a flourishing ecosystem of software for it is just getting underway in earnest.

An industrial operating system? Or just more marketing hype? It’s hard these days to tell the difference.

GE is taking on the big boys: Google and Amazon. But they don’t have much choice – if GE doesn’t take them on – they will take it on.

And gobble them up.

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