This is one of our biggest problems, as humans. Fantasies can be very useful – and they can be very destructive.
This issue was part of our first epic, the Iliad – where the Greeks defeated the Trojans by giving them a huge horse. A strategy still very much in use – and as effective as ever.
In fact the rewards are now so huge, virtually limitless, we cannot resist them. Facebook and Twitter give you more than your heart could ever imagine. You are overwhelmed by them, and made powerless.
The Trojans were killed by the sword – but Facebook users are killed by giving them too much!