The Attention Economy

NY Review – They’ve Got You, Wherever You Are

The economist Herbert A. Simon first developed the concept of an attention economy in a 1971 essay “Taking note of the new phenomenon of “information overload,” Simon pointed out something that now seems obvious—that “a wealth of information creates a poverty of attention.” In recent years, thinking about attention as a scarce resource has come into vogue as a way to appraise the human and psychological impact of digital and social media.

This culture gap is an example of the divide between the well-informed and the poorly informed – 99 percent of the population.

A gap the new media is responsible for.


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