They are also interested in sound , touch, taste, and smell – in short, the five senses.
But also the image in another sense – the image people project of themselves. And some people are better at this than others. In attracting attention to themselves.
This is what makes a successful politician, or religious leader.
This is also true in Software – every Software Developer wants to make something that projects an image no one can resist. Something people have to touch, to convince themselves that it is real.