“Companies are exploiting the education space for sales and public good will,” said Douglas A. Levin, the president of EdTech Strategies, a consulting firm. Parents and educators should be questioning Google’s pervasiveness in schools, he added, and examining “how those in the public sector are carrying the message of Google branding and marketing.”
Mr. Bout of Google disagreed, saying that the company’s outreach to educators was not a marketing exercise. Rather, he said, it was an effort to improve education by helping teachers learn directly from their peers how to most effectively use Google’s tools.
“We help to amplify the stories and voices of educators who have lessons learned,” he said, “because it can be challenging for educators to find ways to share with each other.”
Software Development is developing new ways of educating other developers – and, it appears, everyone else besides. I am on their mailing lists, for example – and they flood me with information.
This is the same thing researchers in many fields have been doing for years. Publishing their results to each other – in publications devoted to their specialty. That the Social Media are quick to latch onto.
Everyone who is anything, attends conferences where they can see and be seen.
This is where it is.